Brandable premium domain names that are perfect for companies that offer professional services.

Domains sorted in descending order, by relation to: Professional. Showing 1st 48 results.

There are many studies that have told us that within as little as 1/10th of a second and up to a maximum of 7 seconds, humans decide whether or not they will look further into your offering. Some surveys have shown that the purchase decision was loosely taken within 2 seconds, which has enormous implications. Your brand name is one of the few critical things that will be taken into consideration in the first impression.

With over 300 million websites online, and unfortunately, the many people who are out to defraud and take advantage of others, as online consumers, we have a healthy level of skepticism regarding what we find. It is a much higher level of resistance to trust than when meeting others face-to-face. Trusting a site enough to enter our financial information into a form is not something that comes easily. Overcoming this barrier is key for those who seek success in an online business. A good brand name helps, by exuding a level of decency and implied proficiency that can influence customers into feeling less mistrust. After all, scammers churn domains as they get banned from search engines, so it would be very unlikely that a scammer would burn a domain name that is obviously very valuable.

People are more open to the things they like, and spend more time exploring their curiosity for them. In that same way, a good brand name, can help promote interaction with your ideas and products, which leads to greater strength in message delivery, conversions, and revenue.

Search engine algorithms take into account a great many things, however, 3 main, big picture aspects dominate the algorithm. First is the quality and relevance of the site content (does your offering address the needs of the user who typed in the keyword phrase? Is it well written, varied, and substantial?). Second is your popularity, which is largely determined by the traffic to your site from sources other than the search engines (do you have your own following?). The third is how people interact with your content. If you have a high bounce rate (people leave your site quickly), search engines will lower your site in ranking because people seem to not find what they were looking for in your content. If you have a low click through rate in the search results (people don’t click on your link), you also lose rank, because people don’t seem to find your link interesting. A good brand name piques the interest of potential visitors and makes them more open to view the content of your page, improving click-through rates, time spent at your site, pages visited, and a host of other engagement related metrics, improving your performance in the search algorithm and improving your site’s ranking.

Interesting Fact:

In old cowboy movies, the good guys wore white hats and the villains wore black hats. Today those terms are used as a metaphor in Search Engine Optimizing (and in programming in general):

  • White Hat SEO - Improving relevance and quality of content, building organic site traffic, attractiveness of result links, user engagement and user experience. Things that add value to guests of the site.
  • Grey Hat SEO - The use of legal tactics, but whose sole purpose is to target the algorithm to boost a less worthy site in rankings. Things that do not add value.
  • Black Hat SEO - The use of tactics that are against the rules of search engines, to hack an unworthy site into the results. Things that are deceptive in nature.

A brand name must set you apart in the eyes of consumers. It is not necessary to have a total departure, but enough to where it is obviously not the same. This will be important later in the life of a business to have benefits like a distinct personality with a following and legal protection.

It is easier to gain traction marketing brand names that are logically connected to your offering. Absolute relevance is very generic, and absolute uniqueness, although very strongest for branding, is notoriously hard to build up. So here we are talking about a place in the middle. A subtle relevance, not a hard, overt tie.

Interesting Fact:

In feudal times, people were named after their profession. That is the reality behind many common last names like "Carpenter", "Smith", "Barber", "Mason", "Hunter", "Bowman" etc.

Sounds can be smooth, choppy, sloppy, gooey, sharp, or any of a multitude of phonetic descriptors, and the combination and flow can be phonetically appealing to a target audience, or not. Good brand names are easy to pronounce and have an enticing sound that goes hand-in-hand with the product or service that relates to the brand.

Long names take up space in ads, clutter the message you are trying to deliver to your audience, are harder to remember, take longer to type into a browser, are more prone to take potential customers to a competitor's page due to a typo, and look unenticing on marketing materials like business cards, flyers, etc. There is a "sweet spot" in the range from 7 to 12 characters in a domain name. Good brand names that are shorter, are likely better, but the price of short domain names is often prohibitively high for most people.

Many names have an “Aha!” moment, when the customer thinks “I get it. That’s pretty cool.” That moment helps promote memorability. A strong emotional impression, of a fun, short, relevant, witty name, will also make the brand easier to remember. Combinations of words that create a clear mental image are also easier to remember, because people don’t remember specific details as much as a storyline. Having memorability is a very powerful quality of a brand name.

People know about color psychology. It is the same with language as well. Words can evoke beautiful, strong, successful, scary, or any of a multitude of emotions. It is good to convey a feeling with the name that is appealing, and avoid words or implied words that can evoke negative emotions. Some people are critical of this idea, but the fact is that if words did not convey emotions, nobody would read books for fun.

Since domains are so scarce, after many frustrating attempts, failing to find names you feel would be good, it can be very alluring to get a domain name that has a technology you offer. For instance, if you purchase the domain “CSS3Developer.com”, which is an acceptable length and pleasant, somewhat memorable, and tells people a little of what you do, so it is not bad, but you are tying your business to “CSS3”, which is a version of CSS that, although you may be a master of it, will feel dated when the next version is released. It is so expensive to rebrand, that you are probably better off continuing to work with your obsolete name regardless of it now losing relevance and appeal to customers who want the latest in the field. It would’ve been much better to have paid a little more upfront and started out with “CyberGC.com” for instance. Tech changes. Don’t tie yourself to it.

The real pros in branding are the higher level marketing guys in companies like Procter and Gamble. Truly masterful marketers. There is a reason it is “Pringles” and not “Potato Chips”, and it is “Pampers” not “Baby Diapers”, and the reason is simple. You cannot apply for (and get) market protection for a generic term, per the Lanham Act, so they must find a creative name to trademark. Names like “Pringles” and “Pampers” carry a feeling that fits the product, they are distinctive, phonetically appealing, memorable, fun, engaging, and over time they develop a following. And that, tied in with trade protection, makes it very hard for competitors to encroach on their business. These brands are slightly different, in that they do not need to be relevant, because the brand owners’ budget hundreds of millions of dollars in advertising and the point where they needed engagement was the supermarket aisle. Domain names need to engage with users who have never seen the brand name before in search engine results, and that is not the same.

Interesting Fact:

There has been an interesting debate among branding professionals regarding the mattress manufacturer “Purple” using of such a generic word. Some say the brand is strong regardless of the generic name and others that the name is not distinctive enough to promote branding. The reality is simple: You put enough marketing resources and uniqueness into a product and you can brand practically any name. Purple can catch as a brand. The problem they will have for choosing a generic name is that “color coding” is a standard and reasonable practice. Many companies do it with products and sales events. If Purple decides to take a competitor to court over the use of the color “purple” or even the word in some contexts, they may find it hard to protect their brand. The fact that the generic packaging in retail outlets is the same color pattern as the top branded product in their category, means this debate has already been lost in court before.

Some names may be illegal to use, others may expose you to a law suit due to regional and industry specific trade protection. For instance, you cannot use the word “bank” or “trust” if you are not incorporated as a financial entity. If you do, the Federal Trade Commission may want to have a word with you regarding misrepresenting your offering and being in breach of the Truth-in-Advertising Act, and the potential adverse consequences in a court of law. Or for instance, if you start a business called “Fampa”, focused on marketing family attractions in Tampa to tourists, you may have no problems. However, if instead you use your “Fampa” site to market fruit flavored carbonated drinks… As soon as you have a little success, the legal team of Coca-Cola may want to have a word with you regarding their exclusive rights to market fruit flavored carbonated drinks as “Fanta” and how your offering is violating those rights, and the potential adverse consequences in a court of law. It is of paramount importance that you research thoroughly and make sure that the brand name you intend to use, is one you can actually use for your purpose.

When people see search results of similar named sites, the assumption is that the “.com” domain is the original. For instance, if we see “MaxBranded.com” and a different site at “MaxBranded.xyz”, we will have the impression that the “.com” is the official site. The sentiment is mirrored in feedback from search engine algorithm updates that reportedly affect “.com” extensions less, because sites with “.com” are sites that on average, indeed have the greater authority.

There are many domain extensions today. However, studies have shown that people trust “.com” more than the same name with any other extension. It is also something we intuitively know because we search for things online, and Credibility is critical, and “.com” has more of it.

It is not the same to stand at a traffic light in a Porsche than in a Volkswagen… It is not the same to drive a Jaguar, than a Ford… In the same way owning a great domain that is an original .com, has its status. It is not the same to say “I own PlayPartner.com”, than it is to say “I own PlayPartner.xyz”. The difference is actually huge.

We make assumptions of the quality expected from the services of a person by the level of professionalism by their point of contact. For instance, if Adam started a business and called it "SimpleGC", he would have a tough time getting people to buy from him if his point of contact was “SimpleGC247@gmail.com” because it is very unprofessional. It would be more professional to have the email "Adam@SimpleGC.xyz", but the most professional and likely to attract customers would be "Adam@SimpleGC.com”. Marketing studies conclusively support a single fact: professionalism sells. And a clear, engaging, and memorable “.com” domain is the top end of the professionalism spectrum.

In the business world, we place our contact information on business cards, advertisements, printed marketing, stationary, directories and many other places. When people glance at the information, they immediately recognize “.com” as the ending of a website or an email address. Often people have doubts as to whether “.co” is a typo, and can fail to recognize other extensions as a web address. The gold standard is “.com”.

Many devices and apps will automatically insert links to web addresses with the ".com" extension, but not with most other extensions, making it easier for visitors to reach sites hosted at .com addresses, and peruse promotional content.

Google did not appreciate that when their users typed in common keyword phrases, they had to endure sifting through lower quality websites in the first page whose domains contained the exact keyword phrase. So Google implemented their renown (infamous in some circles) EMD (exact match domain) update to fix their issue. Crudely summarizing the update, websites with a domain name that is an exact match to the keyword phrase will no longer appear at the top of search results, unless they are worthy sites.

Today, when businesses are named after high volume keywords, and people Google the exact business name, they may not be able to even find it, unless it is a good website and has enormous popularity. The weight of search results is now placed on the relevance of the total site, and the merit it has. So if you called your business “Best(Product_Category).com”, hoping that Google would send you traffic because monthly searches for the keyword phrase “Best(Product_Category).com” has 30,000 searches a month, you will probably be disappointed. Not just because Google will not give you traffic, but also because the customers you develop through your own marketing, and who remember your company name (“Best(Product_Category).com”), and search for it, will find all your stronger competitors' sites instead of yours.

Short domains are considered better (assuming all other metrics are the same), for better performance in marketing and memorability. Keywords can make the name cumbersome to work with in marketing campaigns. For instance “Best(Product_Category)in(City_Serviced).com” makes for an extremely long name that is impractical.

Generic names tend to be less interesting and do not develop equity as readily as more unique, fun, witty, interesting names. Trying to keep a name short while packing keywords tends to make a name very unappealing. It is doubtful that “LocalCoffeeShop.com” would have had the same success as “Starbucks.com”.

Our selection process involves research on the name and it’s meaning in western cultures, assessing all the qualities we list as important in name selection, including distinctiveness, relevance, phonetic appeal, length, memorability, and the emotions the name evokes, among other parameters. We rate our findings and select only the best.

Traditionally, naming a new business venture involved a group of people brainstorming and coming up with possibilities, then discussing the options, and clarifying preferences, then checking the availability of those names’ domains. With domain names being as scarce as they are today, it is likely the name is not available, and if the domain is not available, then it is back to brainstorming. This iterative process can ultimately end in a name that is not very good because there tends to be lower quality in each iteration. And perhaps equally importantly, it is very time consuming, and expensive. Checking Max Branded’s name recommendations is a great shortcut, since there is additional marketing insight filtered into those names already. Also, checking through the names allows you to get a first impression of the feel of the name when seeing it for the first time. It is very valuable insight, and is practically impossible to get when brainstorming, because you have been playing with words for so long that the names feel like a collection of prioritized possibilities, rather than a business. The result is less time to market and a superior name.

Marketing design allows us to better understand how the name will feel in use, and you get to keep the copyrights with your purchase. We developlogos and materials to be appealing, brandable, trademarkable, and flexible for different marketing needs, including being rendered in black and white, and being scaled down to a 16px X 16px favicon among many others. Having the preliminary marketing also means that you are not starting from scratch developing your site. With a few adjustments, the site design can be ready to launch, saving time and money and creating a very appealing end result that produces a strong brand following. Having professional marketing support from the initial design stage means less problems later on when designs often reveal issues that make them unsuited for some marketing needs.

We feel that our domains deliver superior value to those of competitors simply because of our marketing research, extensive prescreening, and the wealth of experience behind the rigorous selection process. In addition to that, many of our domains are offered with even greater value with bonuses like being bundled with similar domains, extended aging, social pages, artwork, and others. The detailed bonuses included with each domain can be found in the detailed listing of the domain.

Many online suppliers are guarded, playing in what seems to be an adversarial role against their customers with their cards close to their chest. Their online offerings often hide their price, and other information. Granted, their domains are probably very valuable indeed, and sticker shock can prevent people from contacting the seller, and each entrepreneur has the right to do business as they wish. But at Max Branded we are 100% transparent. Our offering is very straightforward. We research and screen hundreds of thousands of names and source those with the most potential, we then develop a brand appeal with marketing designs to enhance the power of the name, and provide the package to our customers with the intent that our efforts will serve them in building the new brand they dream of. Our efforts are in line with our customer's interests, we hide nothing, and our transactions are in the spirit of win / win.

In marketing we use statistical data to validate our interpretation of market opportunities. And of course there is great value in it, particularly in the feedback areas to better understand how people are engaging with our offering, where they are coming from, and what preferences are met and unmet. This process should be the core of the marketing evolution of a company. However, in areas where a market has not yet experienced a product (prior to launch), it can be very difficult to use statistics because there is no reliable data available. Even a focus group of target market customers, which is very advisable, can be tricky to manage and can give wildly incorrect data, even when well managed.

There is a phenomenon that challenges data. It is the opposite of Murphy's Law, and could be expressed as "If the business can be successful, it will be." And it relates to the drive of the entrepreneur. It is a severely underrated marketing influence. The passion to bring something new into the world, the strength of courage, facing competition, and uncertainty, while carrying the weight of responsiblity for employees and the effects of the business in the community. It is sheer will power, and it is fueled by belief. When you, as an entrepreneur, feel a name is right, and you know it down to the core of your bones, you just know…

Disclaimers:

*G The Performance Guarantee is limited to money actually received by Max Branded for a domain, and is offered only to support a legitimate effort to launch a business, while responsibly using the domain. Learn more about the terms of the Performance Guarantee.