Brand Basics Education

Intro text for brand basics.

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Brand Basics Part 1

Details regarding Brand Basics Part 1.

Brand Basics Part 1

Details regarding Brand Basics Part 1.

Expanded commentary regarding brand basics.

Brand Basics Aspects

Introduction to relevant topics of brand basics. Important aspects are:

  • Aspect 1
  • Aspect 2
  • Aspect 3
  • Aspect 4
  • Aspect 5
  • Aspect 6
  • Aspect 7

Summary of brand basics aspects

Other Info

More discussion of benefits.

Brand Basics Part 3

Detailed information regarding brand basics part 3.

Brand Basics Part 3

Detailed information regarding brand basics part 3.

More information regarding brand basics part 3.

Recap of brand basics part 3.

Brand Basics Part 4

Detailed information regarding brand basics part 4.

Creative design image

Information regarding brand basics part 4.

Recap brand basics part 4.

Other notable comments regarding brand basics. Our design process includes

  1. Step 1
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  4. Step 4
  5. Step 5
  6. Step 6
  7. Step 7

Brand Basics Options

Some of the many options of brand basics include:

Tagline

"A brief, catchy, and witty phrase used in communications that sets a tone for interaction."

Palette

"A set of 3 or less colors that together produce a suitable business setting, per color psychology."

Font Style

"Lettering that is clear and simple, while supporting the message and setting the right tone."

Jingle

"A catchy riff with a pleasant rhythm intended to enhance memorability of the brand."

Mascot

"A cartoon or other fictitious character that adds personality and humor to the brand interaction."

Packaging

"Products delivered in brand packaging tie the excitement into the brand experience."

Imagery

"Visual continuity across advertising and other points of contacts reinforces the message."

Signage

"Window displays, building signs, and all other printed media should tie into the brand message."

Frequently Asked Brand Basics Questions

When people within your customer base have become aware of your product and it’s unique benefits, branding it clearly with a fun, differentiated name will make it so they instantly recognize your offering among your competitors, increasing the chances they purchase your product.

When a brand is established, consumer perception is that the product delivers the brand promise, and other products are somewhat of a gamble. They may work well, but probably not. Products labelled with the brand can command a higher price than competitors offering a similar product, and people will be glad to pay it, and be proud of their purchase.

Interesting Fact:

In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.

Strong brands develop a following. Customers who have become believers in the brand, fall in love with it, and return to purchase more products consistently. Even friends of the believers have more openness to try the product their friend loves so much. Customer loyalty to brands can be very intense, even to the point where customers can demand a say in the product and development of new products and become angry if they are excluded. It seems like a problem, but it is the contrary. That type of following makes a company extremely stable and allows it to be very profitable.

Interesting Fact:

Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.

When new competitors come into a market, they often are very loud and seem to advertise everywhere, and often try to entice people to try their product and gain new customers by offering lower prices than the established suppliers. Those who built their business based on the argument of price are now vulnerable to the new competitor. Those who developed strong brands will lose the least customers.

When a brand is strong, customers are more likely to remember the product and name, and when they speak with friends who are looking for a similar solution, they share their positive experience with the brand, which translates into greater sales.

When brands take root and become strong, competitors often try to take advantage and impersonate the leader with similar graphics and names. Imitations come out of the woodwork. A brand can receive trade protection from the Patent and Trademark Office, and beneficial rulings in courts of law, including injunctions for those encroaching on the brand and settlement proceeds for damages.

Strong brands are short and memorable, so when they are advertised, people have a greater tendency to remember and share the advertising message with others. Short strong brands also take up less space in ads, which is actually very important. Cluttered ads are less effective.

Studies of Recruitment officers around the world have shown that the brand recognition of the employer has great, favorable influence in the application process. The reputation of a brand that delivers on its promise to the consumer, conveys status upon the employees. The best candidates want to work with the strong brands.

To create a strong brand, we must focus on three things: (1) Market / Industry research, (2) Formulating a brand strategy based on data, and (3) Implementing the brand promise into product features, market communication, and the culture of the organization.

A well designed website must captivate the target audience instantly with a strong visual appeal, then provide the user with a satisfying experience finding what they are looking for, with intuitive navigation, and good rate of flow that converts guests to our desired next step with efficiency. The design must also be optimized for SEO, accessible for impaired users, compatible with mobile and other screen sizes, be free of deprecated technologies, robust in security, and lightning fast.

We require payment as a retainer for the scope of work, which we in turn use to pay for the professional time and resources used creating your design. We need your timely direction as we colaborate building your site. Once the design is finished, we will need you to supply the content (text, images, videos), per guidelines we give you, to fill the available space on pages.

There is an onboarding phase to SEO, in which keywords are researched, a plan is prepared, and modifications are made to the site being optimized. The process can take between 1 and 4 weeks depending on the complexity and magnitude of the project. Once that is completed, the off page SEO, which is an ongoing process, can begin implementation. Usually, customers see growing results within 10 to 25 weeks from the point implementation begins. Direct advertising, through social media, YouTube ads, and search engine PPC, produce instant results, but have a higher cost structure.

There will always be work required to maintain favorable search engine ranking. SEO ranking is similar to the movement of a big ship. When the right things are done, the forward movement begins, eventually getting closer and closer to the top position in search results. But if the right things are not done, the results start being lost. When that happens, it can be hard to recover an upward momentum.

It is impossible to quote an accurate price without a scope of work. That being said, companies that have an established brand and their own in-house online marketing team with a qualified web designer and some SEO / PPC specialists pay hundreds of thousands yearly to maintain the team. With us you can have the power of that team for a fraction of the expense.

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