FREE Brand Marketing Education

Consistent with our mission, we are publishing a variety of articles regarding business, with a greater depth in the area of marketing, with a brand focus.

Max Branded Marketing

Our marketing services are specialized for small to medium sized companies with differentiated product offerings who are looking to grow with a strong brand. Particularly enterprises who are launching products.

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Branding
Services

We work with you to create a brand and strategy that will focus on your strengths and the opportunities in the market. We do what you need from concept to brand assets.

Brand Services
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SEO
Services

From performing a site audit to ensure a search engine friendly site, to keyword research, analysis, and creating backlink strategies with content and placements.

SEO Services
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Paid
Advertising

Too busy producing your product or service? We can take over your marketing efforts from creating advertising campaigns, PPC and landing pages, to social media.

Paid Ads

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Brand Development

Marketing is about communicating with the target audience and persuading them to consume and enjoy our products. The brand is the single most important aspect of that endeavor.

Brand Development

Marketing is about communicating with the target audience and persuading them to consume and enjoy our products. The brand is the single most important aspect of that endeavor.

Brands create a bond with customers. They communicate visibly and have a personality which gives customers who enjoy the products, something more substantial and tangible to fall in love with.

SEO Services

Google accounts for over 80% of all online searches, representing roughly 100,000 searches per second. It is a staggering number... And the people searching for your product are doing it there... Becoming search engine friendly, and allowing Google to know your expertise and popularity, can drive more visits to your website, meaning more business to you. Our SEO services include:

  • Site Audit in-depth (backlink profile, competition analysis).
  • Keyword research and analysis.
  • On Page SEO for performance.
  • On page SEO for relevant keywords.
  • Content creation for publication.
  • Link building campaigns.

Each campaign requires a depth of research and some trial and error to identify the best link opportunities and over time develop a more compelling link profile. All our efforts are ethical and fall within "white hat" services. Meaning they are authentic, and deliver real value to the users.

Paid Advertising

SEO can get a listing close to the top of a page for many keywords, but advertising can reach an audience across many other platforms, such as social networks advertising, Pay-Per-Click ads, YouTube ads, and many other potential opportunities to reach your target audience.

Frequently Asked Marketing Questions

When people within your customer base have become aware of your product and it’s unique benefits, branding it clearly with a fun, differentiated name will make it so they instantly recognize your offering among your competitors, increasing the chances they purchase your product.

When a brand is established, consumer perception is that the product delivers the brand promise, and other products are somewhat of a gamble. They may work well, but probably not. Products labelled with the brand can command a higher price than competitors offering a similar product, and people will be glad to pay it, and be proud of their purchase.

Interesting Fact:

In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.

Strong brands develop a following. Customers who have become believers in the brand, fall in love with it, and return to purchase more products consistently. Even friends of the believers have more openness to try the product their friend loves so much. Customer loyalty to brands can be very intense, even to the point where customers can demand a say in the product and development of new products and become angry if they are excluded. It seems like a problem, but it is the contrary. That type of following makes a company extremely stable and allows it to be very profitable.

Interesting Fact:

Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.

When new competitors come into a market, they often are very loud and seem to advertise everywhere, and often try to entice people to try their product and gain new customers by offering lower prices than the established suppliers. Those who built their business based on the argument of price are now vulnerable to the new competitor. Those who developed strong brands will lose the least customers.

When a brand is strong, customers are more likely to remember the product and name, and when they speak with friends who are looking for a similar solution, they share their positive experience with the brand, which translates into greater sales.

When brands take root and become strong, competitors often try to take advantage and impersonate the leader with similar graphics and names. Imitations come out of the woodwork. A brand can receive trade protection from the Patent and Trademark Office, and beneficial rulings in courts of law, including injunctions for those encroaching on the brand and settlement proceeds for damages.

Strong brands are short and memorable, so when they are advertised, people have a greater tendency to remember and share the advertising message with others. Short strong brands also take up less space in ads, which is actually very important. Cluttered ads are less effective.

Studies of Recruitment officers around the world have shown that the brand recognition of the employer has great, favorable influence in the application process. The reputation of a brand that delivers on its promise to the consumer, conveys status upon the employees. The best candidates want to work with the strong brands.

A well designed website must captivate the target audience instantly with a strong visual appeal, then provide the user with a satisfying experience finding what they are looking for, with intuitive navigation, and good rate of flow that converts guests to our desired next step with efficiency. The design must also be optimized for SEO, accessible for impaired users, compatible with mobile and other screen sizes, be free of deprecated technologies, robust in security, and lightning fast.

It is impossible to quote an accurate price without a scope of work. That being said, companies that have an established brand and their own in-house online marketing team with a qualified web designer and some SEO / PPC specialists pay hundreds of thousands yearly to maintain the team. With us you can have the power of that team for a fraction of the expense.

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