Results Focused Digital Marketing Services

When people within your customer base have become aware of your product and it’s unique benefits, branding it clearly with a fun, differentiated name will make it so they instantly recognize your offering among your competitors, increasing the chances they purchase your product.

When a brand is established, consumer perception is that the product delivers the brand promise, and other products are somewhat of a gamble. They may work well, but probably not. Products labelled with the brand can command a higher price than competitors offering a similar product, and people will be glad to pay it, and be proud of their purchase.

Strong brands develop a following. Customers who have become believers in the brand, fall in love with it, and return to purchase more products consistently. Even friends of the believers have more openness to try the product their friend loves so much. Customer loyalty to brands can be very intense, even to the point where customers can demand a say in the product and development of new products and become angry if they are excluded. It seems like a problem, but it is the contrary. That type of following makes a company extremely stable and allows it to be very profitable.

When new competitors come into a market, they often are very loud and seem to advertise everywhere, and often try to entice people to try their product and gain new customers by offering lower prices than the established suppliers. Those who built their business based on the argument of price are now vulnerable to the new competitor. Those who developed strong brands will lose the least customers.

When a brand is strong, customers are more likely to remember the product and name, and when they speak with friends who are looking for a similar solution, they share their positive experience with the brand, which translates into greater sales.

When brands take root and become strong, competitors often try to take advantage and impersonate the leader with similar graphics and names. Imitations come out of the woodwork. A brand can receive trade protection from the Patent and Trademark Office, and beneficial rulings in courts of law, including injunctions for those encroaching on the brand and settlement proceeds for damages.

Strong brands are short and memorable, so when they are advertised, people have a greater tendency to remember and share the advertising message with others. Short strong brands also take up less space in ads, which is actually very important. Cluttered ads are less effective.

Studies of Recruitment officers around the world have shown that the brand recognition of the employer has great, favorable influence in the application process. The reputation of a brand that delivers on its promise to the consumer, conveys status upon the employees. The best candidates want to work with the strong brands.