We specialize in uncompromising performance in online business development, from brand concept, to implementation and marketing. If you have the capacity to deliver a quality product or service consistently to your customers, we can create a gripping, agile, and highly visible online presence that drives traffic and delivers results.
Our marketing services are primarily focused on small to medium sized businesses with differentiated product offerings. All our services are brand development focused, meaning they aim to reach the marketing target, have a high CTR and landing page conversions, but they do it with a goal of creating a memorable brand experience.
We research your product offering, industry, market, competition, and target audience, to find an optimal feel that will capture the hearts of customers and set the right tone for business.
We design brand focused webpages that are fast to load, optimized for SEO (onsite-SEO), responsive to screen sizes down to 320 pixels wide, intuitive to use, provide great UX, and are aesthetically pleasing.
We audit websites in-depth, research keywords, perform on-site SEO including website intra-linking, create a backlink strategy, obtain content, secure the required high-authority links, and maximize the SEO gains from the traffic developed by promotions, ads, publicity, and ohter forms of outreach.
We work with graphic designers and video producers to create high quality content and upload on a schedule that maintains the relevance of businesses in the eyes of their clientelle. Our staff responds in an adequate and timely fashion to reviews and contacts on a variety of social media.
We design html emails, manage contact lists, set up email collection points, segment data whenever possible, create content, create landing pages, schedule email campaigns around events, openings, and new product launches, and maintain a schedule of outreach to never lose contact.
In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.
Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.