Google accounts for over 80% of all online searches, representing roughly 100,000 searches per second. It is a staggering number... And the people searching for your product are doing it there... Becoming search engine friendly, and allowing Google to know your expertise and popularity, can drive more visits to your website, meaning more business to you.
Organic search engine results are obtained through a combination of 3 things: (1) Relevance to search queries (search engines use text in content and tags to determine keyword relevance). (2) Engaging, high quality aesthetic content (search engines use metrics like load speed, bounce rate, time on page, pages visited, etc to identify if a page is recommendable), and (3) Authority, which is probably best described as popularity (search engines use credible backlinks to assess). Our SEO services are designed to remove the impediments and set the stage for search engines to love your website.
Search Engine Optimization can be a tricky thing. The hot new trend that promises quick rewards is often a great disappointment. Best practices in SEO are to focus on UX, delivering content that is actually superior to other sites, and satisfying users who are seeking it.
Each SEO Campaign should start with a page audit, keyword research, on-site SEO for keywords, and once that is prepared, then move into seeking traffic and authority. The process does take months, and sometimes even a year, as it requires iterations of research and there is always some trial and error to identify and obtain the best link opportunities that develop a more compelling backlink profile. This is not a disclaimer or an apology, just an adjustment of expectations. SEO is what it is.
All our efforts are ethical and fall within "white hat" services. Meaning they are authentic, and deliver real value to the users.
In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.
Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.