Our exclusive premium domain names are carefully selected for their ability to develop a memorable brand, and provide marketing traction. We are so confident they will deliver marketing power, that if the domain you purchase from us fails to satisfy you 100% in performance, you can return it for a full refund.*G
For your convenience, our premium domain names are sorted into categories for which they are ideally suited as a brandable name, so it is easier to find a perfect brand for your specific needs. Each domain comes with bonuses which include brand asset suggestions in designs and color schemes, and sometimes other perks. The page for each domain has the details.
In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.
Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.
In old cowboy movies, the good guys wore white hats and the villains wore black hats. Today those terms are used as a metaphor in Search Engine Optimizing (and in programming in general):
In feudal times, people were named after their profession. That is the reality behind many common last names like "Carpenter", "Smith", "Barber", "Mason", "Hunter", "Bowman" etc.
There has been an interesting debate among branding professionals regarding the mattress manufacturer “Purple” using of such a generic word. Some say the brand is strong regardless of the generic name and others that the name is not distinctive enough to promote branding. The reality is simple: You put enough marketing resources and uniqueness into a product and you can brand practically any name. Purple can catch as a brand. The problem they will have for choosing a generic name is that “color coding” is a standard and reasonable practice. Many companies do it with products and sales events. If Purple decides to take a competitor to court over the use of the color “purple” or even the word in some contexts, they may find it hard to protect their brand. The fact that the generic packaging in retail outlets is the same color pattern as the top branded product in their category, means this debate has already been lost in court before.
The Brand Bundle price for each domain is listed next to the domain name, and is payable to Max Branded via Escrow.com. It is our compensation for releasing the ownership of the domain, and delivering Brand Bundle items for the domain, which include:
Note: The Brand Bundle price does not include custom alterations to the marketing materials.
Please refer to terms and conditions and our privacy policy that govern the release and delivery of the bundle items.
*G The Performance Guarantee is limited to money actually received by Max Branded for a domain, and is offered only to support a legitimate effort to launch a business, while responsibly using the domain. Learn more about the terms of the Performance Guarantee.