FREE Brand Marketing Education
Consistent with our mission, we are publishing a variety of articles regarding business, with a greater depth in the area of marketing, with a brand focus.
Consistent with our mission, we are publishing a variety of articles regarding business, with a greater depth in the area of marketing, with a brand focus.
Our marketing services are specialized for small to medium sized companies with differentiated product offerings who are looking to grow with a strong brand. Particularly enterprises who are launching products.
We work with you to create a brand and strategy that will focus on your strengths and the opportunities in the market. We do what you need from concept to brand assets.
From performing a site audit to ensure a search engine friendly site, to keyword research, analysis, and creating backlink strategies with content and placements.
Too busy producing your product or service? We can take over your marketing efforts from creating advertising campaigns, PPC and landing pages, to social media.
Marketing is about communicating with the target audience and persuading them to consume and enjoy our products. The brand is the single most important aspect of that endeavor.
Marketing is about communicating with the target audience and persuading them to consume and enjoy our products. The brand is the single most important aspect of that endeavor.
Brands create a bond with customers. They communicate visibly and have a personality which gives customers who enjoy the products, something more substantial and tangible to fall in love with.
Google accounts for over 80% of all online searches, representing roughly 100,000 searches per second. It is a staggering number... And the people searching for your product are doing it there... Becoming search engine friendly, and allowing Google to know your expertise and popularity, can drive more visits to your website, meaning more business to you. Our SEO services include:
Each campaign requires a depth of research and some trial and error to identify the best link opportunities and over time develop a more compelling link profile. All our efforts are ethical and fall within "white hat" services. Meaning they are authentic, and deliver real value to the users.
SEO can get a listing close to the top of a page for many keywords, but advertising can reach an audience across many other platforms, such as social networks advertising, Pay-Per-Click ads, YouTube ads, and many other potential opportunities to reach your target audience.
In the early 2000s, Volkswagen launched a super sedan called the Phaeton, with specs that rivaled the Bentley Continental at half the price. It was the very best VW could offer. But sales fell very short of expectations... You would think that an established brand like VW, at a far lower price, would take away Bentley’s business. But Bentley’s sales were relatively unaffected. The reason is because Bentley is a very strong brand in the segment of luxury cars, where VW is not.
Kraft Foods was sued over the trans-fat content of their Oreo brand cookies. They agreed to change their recipe to remove the health-risk in their product, only to find an enormous outcry from their loyal customer following, who did not want any alteration whatsoever to the product they loved so much.